What Makes a Great Landing Page
A great landing page contains all the elements that can possibly convert visitors. So, you have to have all the elements in the right way on your landing page so it retains more visitors and converts more visitors and brings more and more business leads for you.
Here are the Important Elements of an ideal landing page:
Business Name and Logo
Your business name, its tagline and its logo should be in such a way that it instantly reflects on the visitor’s mind and leaves a great impression of your business. So, your landing page must contain a great business name, business tagline, business logo.
A great logo and tagline always clicks in the customer’s minds. So, never ever compromise for your logo or a tagline, they play a very important role in creating an identity of your business. So, design a great logo and tagline for your business and place them on your landing page to make your visitor aware about your brand.
Business Description
Sometimes, visitors do read the business description or you can say the subheading of your business landing page. This section contains a small introductory paragraph about your business and its dealings. You can write three to four lines description for your business that reflects your business and its goals and everything related to your business.
The visitor should get all the information and must be cleared on what business you do by reading your business description. So, making your business description does not bore your readers and sheds enough light on your business.
Media
Images or videos related to your business offering should be shown in the media. If you are manufacturing or selling Volleyballs, then you must put some photos or videos of your Volleyballs that attract the visitors and make them purchase it. Images and videos should be properly clicked and must have been edited properly so it leaves a great impact on the visitors’ minds.
Make sure you put the right images to attract and convert the right audience and make more and more conversion through it.
Customer Reviews
Visitors need to be assured about the quality of your products and services, and nothing works as great as customer reviews when it comes to putting trust. Visitors easily get influenced by honest customer reviews. So, you must add some customer or client reviews on your landing page to make the visitors instantly click on that “Buy Now” button.
If you do not have any customer reviews, then you can simply ask your customers or clients to drop honest reviews for your business and you can publish those reviews on your landing page.
Call to action
Now, this is one of the most important factors on your landing page. You have showcased everything about your business, your range of products, your business description, even your honest customer reviews, and now the customer has to decide that the product is worth buying or not. Now, the Call-to-action phrase comes in the picture and urges the visitor to click on that “Buy Now” button to boost your sales.
Your Call-to-action or CTA should be eye-catching, striking and should make the visitor click on the button instantly. Some CTA buttons are like “Buy Now”, “Sign up”, “Discover”, “Let’s Discover”, etc.
So, these were the most important Landing Page Elements that can make your landing page a big hit!
Here are the best landing page examples you need to in 2020.